Channel · Web
Website (GA4)
All site traffic. Paid = session medium is “cpc” or “paid”; everything else is non-paid.
All traffic · Sessions (GA4)
Paid vs non-paid
Share of traffic
1.1M
Total
- Paid (medium cpc / paid)57.3%+20.6%
- Non-paid42.7%+8.4%
Paid vs non-paid
Sessions by channel group
Paid sessions only
Mid & lower funnel as measured by GA4
Paid traffic · Sessions (GA4)
Source / medium
GA4 source / medium
| Source / medium | ||||||
|---|---|---|---|---|---|---|
| google / cpc | 275.2K 20.8% | 33.8K 17.4% | 12.6K 30.4% | $1.3M 30.3% | 4.56% 7.9% | $104.2 0.1% |
| google / organic | 206.9K 8.6% | 14.6K 7.1% | 4K 10.9% | $380.3K 8.7% | 1.91% 2.1% | $96.19 2.0% |
| facebook / cpc | 185.6K 19.3% | 17.1K 18.8% | 4.7K 27.4% | $494.8K 27.7% | 2.55% 6.8% | $104.5 0.2% |
| (direct) / (none) | 155.5K 8.4% | 13.8K 8.3% | 4.1K 6.4% | $418.4K 5.6% | 2.63% 1.9% | $102.5 0.7% |
| tiktok / paid | 93.1K 22.0% | 4.8K 21.2% | 1.1K 26.7% | $92.5K 26.2% | 1.18% 3.9% | $83.80 0.4% |
| instagram.com / referral | 55.7K 8.2% | 2.2K 7.2% | 440.8 9.5% | $37.5K 10.5% | 0.79% 1.1% | $85.04 1.0% |
| bing / cpc | 51K 21.6% | 6.1K 21.2% | 2.4K 24.6% | $260.6K 26.7% | 4.68% 2.5% | $109.4 1.7% |
| snapchat / paid | 35.8K 20.5% | 1.7K 17.6% | 373.2 28.2% | $29.5K 31.1% | 1.04% 6.4% | $79.11 2.3% |
| newsletter / email | 35.5K 7.9% | 4.3K 7.3% | 1.2K 7.1% | $117K 7.0% | 3.46% 0.8% | $95.39 0.0% |
| partners / referral | 24K 7.3% | 1.4K 7.2% | 334.4 5.8% | $31K 6.6% | 1.39% 1.4% | $92.75 0.7% |