Platform · social
TikTok
Platform delivery joined to GA4 sessions (source = tiktok, paid medium).
TikTok · Cost
Funnel
Impressions
19.3M
Log scale
Clicks
167.8K
0.87% step · was 0.81%
Sessions
93.1K
55.5% step · was 55.6%
Add to cart
4.8K
5.17% step · was 5.20%
Conversions
1.1K
22.9% step · was 21.9%
By funnel stage
Upper funnel
Awareness · reach, frequency, CPM, video views
Upper funnel · Cost
Mid funnel
Consideration · clicks, sessions, CTS, CPS
Mid funnel · Cost
Lower funnel
Conversion · conversions, revenue, ROAS, CVR, AOV
Lower funnel · Conversions (GA4)
Campaigns
TikTok campaigns
| Campaign | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| TT_CNV_Purchase_VSA_KSA | $30.8K 10.2% | 3.5M 12.2% | 12.5M | $8.74 1.8% | 1.45% 7.7% | 638.9K 10.8% | 33.8K 21.0% | $0.91 8.9% | 733 26.1% | 2.05x 14.7% |
| TT_AWR_Reach_TopView_KSA | $28.6K 15.9% | 11.6M 15.9% | 28.5M | $2.47 0.1% | 0.56% 8.1% | 4.8M 17.0% | 29.4K 25.1% | $0.97 7.4% | 100.8 32.2% | 0.27x 10.9% |
| TT_CON_Traffic_Spark_KSA | $20.8K 12.6% | 4.2M 12.9% | 13.1M | $4.90 0.3% | 1.21% 5.9% | 942.9K 13.3% | 30K 20.1% | $0.69 6.2% | 269.6 26.4% | 1.04x 10.8% |