Platform · search
Microsoft Ads (Bing)
Platform delivery joined to GA4 sessions (source = bing, paid medium).
Microsoft Ads (Bing) · Cost
Funnel
Impressions
567.1K
Log scale
Clicks
59.1K
10.4% step · was 9.93%
Sessions
51K
86.2% step · was 86.9%
Add to cart
6.1K
12.1% step · was 12.1%
Conversions
2.4K
38.8% step · was 37.7%
By funnel stage
Upper funnel
Awareness · reach, frequency, CPM, video views
Upper funnel · Cost
Mid funnel
Consideration · clicks, sessions, CTS, CPS
Mid funnel · Cost
Lower funnel
Conversion · conversions, revenue, ROAS, CVR, AOV
Lower funnel · Conversions (GA4)
Search impression share
SIS · Search impr. share
Campaigns
Microsoft Ads (Bing) campaigns
| Campaign | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| BING_CON_Search_Generic_KSA | $9.8K 16.2% | 19.4K 25.2% | $0.51 7.2% | 5.26% 5.4% | 35.0% 0.7% | 16.1K 24.0% | $0.61 6.3% | 386.3 34.3% | 4.07x 16.1% |
| BING_CNV_Search_Brand_KSA | $7K 14.1% | 39.7K 21.3% | $0.18 5.9% | 20.0% 7.1% | 77.6% 1.1% | 34.9K 20.5% | $0.20 5.3% | 2K 22.8% | 31.37x 9.8% |