Platform · social
Snapchat
Platform delivery joined to GA4 sessions (source = snapchat, paid medium).
Snapchat · Cost
Funnel
Impressions
11.5M
Log scale
Clicks
72.3K
0.63% step · was 0.60%
Sessions
35.8K
49.6% step · was 49.5%
Add to cart
1.7K
4.63% step · was 4.74%
Conversions
373.2
22.5% step · was 20.6%
By funnel stage
Upper funnel
Awareness · reach, frequency, CPM, video views
Upper funnel · Cost
Mid funnel
Consideration · clicks, sessions, CTS, CPS
Mid funnel · Cost
Lower funnel
Conversion · conversions, revenue, ROAS, CVR, AOV
Lower funnel · Conversions (GA4)
Campaigns
Snapchat campaigns
| Campaign | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| SNAP_CNV_Purchase_Pixel_KSA | $22.6K 12.0% | 3M 13.3% | 9.4M | $7.43 1.2% | 1.01% 7.6% | 459.1K 12.6% | 18.4K 21.6% | $1.23 8.0% | 313.7 28.6% | 1.11x 18.1% |
| SNAP_AWR_Story_Reach_KSA | $18.4K 15.7% | 8.4M 15.6% | 17.1M | $2.19 0.1% | 0.49% 3.0% | 3.1M 14.6% | 17.5K 19.3% | $1.05 3.0% | 59.5 26.3% | 0.24x 8.5% |