Funnel · Lower
Conversion · lower funnel
Conversion · conversions, revenue, ROAS, CVR, AOV. Campaigns are assigned to this stage from their name (CNV). That mapping is a placeholder until the team confirms naming conventions.
Conversion · Cost
By platform
Current vs comparison period
Platform comparison
Over time
GA4 vs platform-reported
Pixel results vs GA4 — how much each platform over-credits itself
Conversions: pixel vs GA4 ratio
Funnel · conversion campaigns
Impressions
19.9M
Log scale
Clicks
488.7K
2.46% step · was 2.35%
Sessions
396.9K
81.2% step · was 81.4%
Add to cart
50K
12.6% step · was 12.8%
Conversions
17.8K
35.5% step · was 32.5%
Scorecards
By platform
| Platform | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Meta | $91K 14.1% | 113.5K 18.5% | 13.7K 18.2% | 4.1K 27.5% | $431.4K 27.9% | 4.74x 12.2% | 3.58% 7.6% | $106.2 0.4% | $22.41 10.5% | 6.9K 29.1% | 7.89x 10.8% |
| Google Ads | $89K 13.7% | 196.4K 20.7% | 27.5K 17.7% | 10.7K 31.3% | $1.1M 31.3% | 12.54x 15.4% | 5.42% 8.8% | $104.8 0.0% | $8.36 13.4% | 12.2K 33.1% | 14.50x 15.5% |
| TikTok | $30.8K 10.2% | 33.8K 21.0% | 2.7K 20.9% | 733 26.1% | $63K 26.5% | 2.05x 14.7% | 2.17% 4.2% | $86.01 0.3% | $41.97 12.5% | 1.4K 20.6% | 3.81x 14.9% |
| Snapchat | $22.6K 12.0% | 18.4K 21.6% | 1.3K 17.4% | 313.7 28.6% | $25.1K 32.2% | 1.11x 18.1% | 1.71% 5.7% | $79.93 2.8% | $72.12 13.0% | 637.6 25.4% | 2.38x 25.1% |
| Microsoft Ads (Bing) | $7K 14.1% | 34.9K 20.5% | 4.9K 20.4% | 2K 22.8% | $220.8K 25.3% | 31.37x 9.8% | 5.73% 1.9% | $110.6 2.0% | $3.52 7.1% | 2.2K 20.9% | 35.27x 14.0% |
By campaign
| Campaign | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| META_CNV_Purchase_ASC_KSA | $69.3K 14.7% | 85.2K 17.9% | 9.4K 18.2% | 2.7K 25.1% | $280.6K 24.8% | 4.05x 8.8% | 3.21% 6.2% | $102.7 0.3% | $25.37 8.3% | 4.7K 28.0% | 6.70x 7.1% |
| GADS_CNV_PMax_Shopping_KSA | $61.3K 14.2% | 86.6K 19.1% | 10.2K 17.0% | 3.3K 26.3% | $328.3K 28.4% | 5.36x 12.5% | 3.79% 6.1% | $99.96 1.7% | $18.66 9.6% | 3.8K 24.6% | 6.03x 8.2% |
| TT_CNV_Purchase_VSA_KSA | $30.8K 10.2% | 33.8K 21.0% | 2.7K 20.9% | 733 26.1% | $63K 26.5% | 2.05x 14.7% | 2.17% 4.2% | $86.01 0.3% | $41.97 12.5% | 1.4K 20.6% | 3.81x 14.9% |
| GADS_CNV_Search_Brand_KSA | $27.8K 12.8% | 109.8K 22.0% | 17.3K 18.1% | 7.4K 33.6% | $788.5K 32.5% | 28.39x 17.4% | 6.71% 9.5% | $107 0.9% | $3.77 15.6% | 8.4K 37.3% | 33.18x 19.6% |
| SNAP_CNV_Purchase_Pixel_KSA | $22.6K 12.0% | 18.4K 21.6% | 1.3K 17.4% | 313.7 28.6% | $25.1K 32.2% | 1.11x 18.1% | 1.71% 5.7% | $79.93 2.8% | $72.12 13.0% | 637.6 25.4% | 2.38x 25.1% |
| META_CNV_Retargeting_DPA_KSA | $21.7K 12.0% | 28.4K 20.4% | 4.2K 18.1% | 1.3K 32.5% | $150.8K 34.1% | 6.96x 19.7% | 4.68% 10.1% | $113.4 1.2% | $16.31 15.5% | 2.2K 31.5% | 11.70x 19.0% |
| BING_CNV_Search_Brand_KSA | $7K 14.1% | 34.9K 20.5% | 4.9K 20.4% | 2K 22.8% | $220.8K 25.3% | 31.37x 9.8% | 5.73% 1.9% | $110.6 2.0% | $3.52 7.1% | 2.2K 20.9% | 35.27x 14.0% |