All platforms
Performance overview
Meta, TikTok, Snapchat, Google Ads and Microsoft Ads spend, joined with GA4 sessions, conversions and revenue. Click any card to chart it.
Paid media · Cost
Platform mix
Current vs comparison period
By platform
Click a bar to open that view.
Over time
Channels & paid vs non-paid
Paid is any GA4 session whose medium is cpc or paid
Paid vs non-paid (GA4)
1.1M
Total
- Paid (medium cpc / paid)57.3%+20.6%
- Non-paid42.7%+8.4%
Social · Search · Web
1.1M
Total
- Social28.1%+20.2%
- Search29.2%+20.9%
- Web non-paid42.7%+8.4%
Platform scorecard
Deltas by platform
| Platform | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Google Ads | $163.3K 14.4% | 12.8M 14.9% | 326.2K 21.4% | 2.55% 5.6% | 275.2K 20.8% | $0.59 5.3% | 12.6K 30.4% | $1.3M 30.3% | 8.00x 13.9% | 4.56% 7.9% |
| Meta | $160.2K 13.4% | 23.9M 14.2% | 253.8K 19.5% | 1.06% 4.6% | 185.6K 19.3% | $0.86 4.9% | 4.7K 27.4% | $494.8K 27.7% | 3.09x 12.7% | 2.55% 6.8% |
| TikTok | $80.2K 12.8% | 19.3M 14.6% | 167.8K 22.2% | 0.87% 6.6% | 93.1K 22.0% | $0.86 7.5% | 1.1K 26.7% | $92.5K 26.2% | 1.15x 11.9% | 1.18% 3.9% |
| Snapchat | $41.1K 13.6% | 11.5M 15.0% | 72.3K 20.2% | 0.63% 4.6% | 35.8K 20.5% | $1.15 5.7% | 373.2 28.2% | $29.5K 31.1% | 0.72x 15.4% | 1.04% 6.4% |
| Microsoft Ads (Bing) | $16.8K 15.3% | 567.1K 16.8% | 59.1K 22.5% | 10.4% 5.0% | 51K 21.6% | $0.33 5.1% | 2.4K 24.6% | $260.6K 26.7% | 15.48x 9.8% | 4.68% 2.5% |
GA4 channel groups
All website traffic
| Default channel group | ||||||
|---|---|---|---|---|---|---|
| Paid Search | 326.1K 20.9% | 39.9K 17.9% | 14.9K 29.4% | $1.6M 29.7% | 4.58% 7.0% | $105 0.2% |
| Paid Social | 314.6K 20.2% | 23.6K 19.2% | 6.2K 27.3% | $616.8K 27.7% | 1.97% 6.0% | $99.29 0.3% |
| Organic Search | 206.9K 8.6% | 14.6K 7.1% | 4K 10.9% | $380.3K 8.7% | 1.91% 2.1% | $96.19 2.0% |
| Direct | 155.5K 8.4% | 13.8K 8.3% | 4.1K 6.4% | $418.4K 5.6% | 2.63% 1.9% | $102.5 0.7% |
| Organic Social | 55.7K 8.2% | 2.2K 7.2% | 440.8 9.5% | $37.5K 10.5% | 0.79% 1.1% | $85.04 1.0% |
35.5K 7.9% | 4.3K 7.3% | 1.2K 7.1% | $117K 7.0% | 3.46% 0.8% | $95.39 0.0% | |
| Referral | 24K 7.3% | 1.4K 7.2% | 334.4 5.8% | $31K 6.6% | 1.39% 1.4% | $92.75 0.7% |