Channel · Search
Paid search
Google Ads and Microsoft Ads campaign and keyword performance. Search impression share (SIS) is shown for search campaigns only — API availability is still to be confirmed.
Search · Cost
Search impression share
Search campaigns · eligible impressions won vs lost
Impression share · Search impr. share
SIS by engine
SIS over time
Ratio metric shown as lines (not stacked).
Campaigns
Search & Google campaigns
| Campaign | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| GADS_CNV_PMax_Shopping_KSA | $61.3K 14.2% | 103.5K 19.8% | $0.59 4.7% | 2.09% 3.3% | 0.00% n/a | 86.6K 19.1% | 3.3K 26.3% | 5.36x 12.5% | 3.79% 6.1% |
| GADS_CON_Search_Generic_KSA | $48.6K 15.8% | 80.2K 22.1% | $0.61 5.2% | 6.49% 5.7% | 40.4% 1.4% | 68.7K 20.8% | 1.9K 25.5% | 3.86x 7.9% | 2.71% 3.9% |
| GADS_CNV_Search_Brand_KSA | $27.8K 12.8% | 122.4K 22.4% | $0.23 7.8% | 23.5% 7.4% | 85.5% 1.5% | 109.8K 22.0% | 7.4K 33.6% | 28.39x 17.4% | 6.71% 9.5% |
| GADS_AWR_YouTube_Bumper_KSA | $25.7K 14.0% | 20.1K 20.0% | $1.28 5.0% | 0.33% 5.1% | 0.00% n/a | 10.1K 21.6% | 34.4 24.7% | 0.12x 10.0% | 0.34% 2.5% |
| BING_CON_Search_Generic_KSA | $9.8K 16.2% | 19.4K 25.2% | $0.51 7.2% | 5.26% 5.4% | 35.0% 0.7% | 16.1K 24.0% | 386.3 34.3% | 4.07x 16.1% | 2.40% 8.3% |
| BING_CNV_Search_Brand_KSA | $7K 14.1% | 39.7K 21.3% | $0.18 5.9% | 20.0% 7.1% | 77.6% 1.1% | 34.9K 20.5% | 2K 22.8% | 31.37x 9.8% | 5.73% 1.9% |
Keyword performance
Google and Microsoft Ads · sample brand terms use “nova”
Brand vs generic
Brand = campaign targets our own brand terms
Share
$93.2K
Total
- Brand37.3%+13.1%
- Generic62.7%+15.9%
Efficiency
Brand vs generic over time
Short vs long tail
By number of words in the keyword
By tail length
By match type
Heatmaps
Hover a cell for the exact value
Brand / generic × tail
| Short tail | Mid tail | Long tail | |
|---|---|---|---|
| Brand | $25.4K | $6.9K | $2.5K |
| Generic | $28.6K | $15.7K | $14.1K |
Darker = higher Cost
Match type × tail
| Short tail | Mid tail | Long tail | |
|---|---|---|---|
| Exact | $25K | $7.6K | $2.1K |
| Phrase | $14K | $12.4K | $8.9K |
| Broad | $15K | $2.6K | $5.6K |
Darker = higher Cost
Top 12 keywords × day of week
Top keywords by cost in the selected period
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| nova | $1.7K | $1.7K | $1.8K | $1.8K | $2K | $2.3K | $2.4K |
| running shoes | $1.5K | $1.4K | $1.5K | $1.5K | $1.6K | $1.9K | $2.1K |
| sneakers | $1.3K | $1.2K | $1.3K | $1.3K | $1.4K | $1.6K | $1.9K |
| nova store | $920.3 | $900 | $946.2 | $891.5 | $1.1K | $1.3K | $1.2K |
| sports shoes ksa | $676 | $716.7 | $744.9 | $709.7 | $706.1 | $943.5 | $1.1K |
| buy running shoes online | $596.2 | $665 | $635.5 | $687.2 | $865.3 | $1K | $860.4 |
| gym wear | $664.2 | $612.2 | $614.5 | $668.2 | $722.9 | $854.9 | $908.5 |
| nike air max | $645 | $585.8 | $590 | $654.8 | $552.2 | $777.7 | $873.5 |
| nova online shop | $448.6 | $520.2 | $502.6 | $488.3 | $518.4 | $642 | $652.8 |
| nova promo code | $391.1 | $395.8 | $381.4 | $417.5 | $407.1 | $546.1 | $553.9 |
| white sneakers women | $361.7 | $412.5 | $382.6 | $372.5 | $357.1 | $514.7 | $505 |
| nova sale | $339.7 | $345.1 | $300.7 | $314.4 | $358.7 | $470.6 | $466.4 |
Darker = higher Cost
All keywords
32 keywords
| Keyword | Type | Tail | Match | QS | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| nova | Brand | Short tail · 1w | Exact | 10 | $13.7K 11.0% | 72.1K 19.5% | $0.19 7.2% | 28.4% 7.4% | 4.2K 28.2% | 6.47% 7.7% | $3.29 13.4% | 32.80x 15.2% | 82.4% 1.1% |
| running shoes | Generic | Short tail · 2w | Phrase | 6 | $11.4K 15.5% | 17.8K 22.9% | $0.64 6.0% | 5.14% 5.4% | 328.6 27.6% | 2.18% 5.0% | $34.74 9.5% | 2.92x 10.4% | 40.9% 0.9% |
| sneakers | Generic | Short tail · 1w | Broad | 5 | $10K 15.1% | 13.3K 21.5% | $0.75 5.3% | 3.79% 5.3% | 184.2 26.3% | 1.64% 5.0% | $54.11 8.9% | 1.87x 9.7% | 38.6% 0.7% |
| nova store | Brand | Short tail · 2w | Exact | 10 | $7.3K 16.9% | 35.4K 26.2% | $0.20 7.3% | 24.2% 8.3% | 2.1K 35.6% | 6.65% 7.8% | $3.45 13.8% | 31.25x 15.8% | 82.5% 1.5% |
| sports shoes ksa | Generic | Mid tail · 3w | Phrase | 7 | $5.5K 17.2% | 10.5K 23.8% | $0.53 5.4% | 7.76% 5.4% | 244.1 28.6% | 2.72% 4.8% | $22.73 8.8% | 4.45x 9.5% | 43.4% 0.6% |
| buy running shoes online | Generic | Long tail · 4w | Phrase | 8 | $5.4K 18.5% | 12.3K 25.4% | $0.44 5.6% | 11.1% 5.3% | 387.6 30.1% | 3.71% 4.8% | $13.81 8.9% | 7.34x 9.7% | 44.3% 0.8% |
| gym wear | Generic | Short tail · 2w | Broad | 4 | $5K 15.0% | 5.8K 21.8% | $0.88 5.6% | 2.91% 5.1% | 66.7 26.4% | 1.36% 4.9% | $75.67 9.1% | 1.34x 10.0% | 36.3% 1.0% |
| nike air max | Generic | Mid tail · 3w | Exact | 6 | $4.7K 14.6% | 7.5K 20.3% | $0.62 4.8% | 6.48% 5.1% | 151.9 23.9% | 2.36% 4.1% | $30.81 7.5% | 3.27x 7.6% | 43.0% 1.3% |
| nova online shop | Brand | Mid tail · 3w | Phrase | 9 | $3.8K 9.9% | 15.9K 19.5% | $0.24 8.0% | 18.1% 7.2% | 898.5 27.8% | 6.35% 7.3% | $4.20 13.9% | 25.64x 15.7% | 82.7% 1.6% |
| nova promo code | Brand | Mid tail · 3w | Phrase | 9 | $3.1K 12.8% | 13.9K 22.6% | $0.22 8.0% | 20.3% 7.5% | 977.1 30.7% | 7.90% 7.3% | $3.17 13.7% | 34.12x 15.8% | 82.4% 1.3% |
| white sneakers women | Generic | Mid tail · 3w | Exact | 7 | $2.9K 17.1% | 5.7K 23.3% | $0.51 5.0% | 9.69% 5.4% | 156.2 26.4% | 3.18% 3.7% | $18.61 7.4% | 5.40x 7.3% | 45.4% 1.5% |
| nova sale | Brand | Short tail · 2w | Phrase | 8 | $2.6K 15.2% | 10.1K 26.0% | $0.26 8.5% | 18.5% 7.8% | 558.9 37.5% | 6.19% 9.5% | $4.64 16.2% | 23.05x 18.3% | 85.7% 1.7% |
| cheap gym shoes | Generic | Mid tail · 3w | Broad | 5 | $2.6K 15.2% | 4K 21.3% | $0.66 5.0% | 5.77% 5.2% | 65.6 24.4% | 1.94% 3.8% | $39.53 7.4% | 2.55x 7.4% | 40.4% 1.6% |
| yoga mat | Generic | Short tail · 2w | Exact | 6 | $2.2K 16.9% | 3.7K 22.9% | $0.59 4.9% | 7.23% 5.4% | 79.4 26.3% | 2.49% 3.8% | $27.51 7.4% | 3.65x 7.4% | 42.9% 1.4% |
| trail running shoes men | Generic | Long tail · 4w | Exact | 8 | $2.1K 19.0% | 4.7K 26.0% | $0.45 5.5% | 12.5% 5.6% | 150.5 28.6% | 3.71% 3.3% | $13.98 7.5% | 7.20x 7.5% | 47.7% 1.3% |
| best running shoes for flat feet | Generic | Long tail · 6w | Broad | 7 | $1.9K 11.7% | 4.8K 19.0% | $0.40 6.2% | 13.0% 5.3% | 165.1 23.0% | 4.02% 4.4% | $11.76 9.2% | 8.62x 9.9% | 42.9% 0.9% |
| nova riyadh | Brand | Short tail · 2w | Exact | 9 | $1.9K 16.4% | 7.1K 26.6% | $0.27 8.1% | 16.7% 8.0% | 324.3 39.2% | 5.08% 10.3% | $5.98 16.4% | 17.92x 18.7% | 85.4% 1.1% |
| kids sports shoes riyadh | Generic | Long tail · 4w | Phrase | 7 | $1.8K 13.6% | 3.4K 20.3% | $0.53 5.6% | 8.83% 5.5% | 89.4 22.7% | 3.03% 3.0% | $20.41 7.4% | 4.92x 7.3% | 45.1% 1.5% |
| running shoes sale jeddah | Generic | Long tail · 4w | Phrase | 8 | $1.7K 19.1% | 3.5K 25.6% | $0.48 5.2% | 10.6% 5.1% | 103.5 28.7% | 3.45% 3.5% | $16.35 7.5% | 6.15x 7.6% | 47.6% 1.6% |
| nova running shoes women | Brand | Long tail · 4w | Broad | 8 | $1.6K 15.1% | 5.2K 25.5% | $0.30 8.3% | 13.4% 7.9% | 278.1 36.5% | 5.92% 9.1% | $5.72 15.7% | 18.72x 17.7% | 85.8% 1.8% |
| waterproof hiking boots for women | Generic | Long tail · 5w | Broad | 7 | $1.2K 14.5% | 2.5K 21.0% | $0.46 5.4% | 11.5% 5.6% | 78 23.6% | 3.59% 3.3% | $15.07 7.4% | 6.67x 7.2% | 45.2% 1.4% |
| nova store near me open now | Brand | Long tail · 6w | Broad | 7 | $905.4 13.5% | 2.5K 23.8% | $0.37 8.3% | 9.10% 7.9% | 74.5 34.3% | 3.39% 8.9% | $12.15 15.5% | 8.82x 17.4% | 85.4% 2.0% |