Funnel · Mid
Consideration · mid funnel
Consideration · clicks, sessions, CTS, CPS. Campaigns are assigned to this stage from their name (CON). That mapping is a placeholder until the team confirms naming conventions.
Consideration · Cost
By platform
Current vs comparison period
Platform comparison
Over time
Click to session
How many platform clicks land as GA4 sessions (medium cpc / paid)
Funnel · consideration campaigns
Impressions
10.4M
Log scale
Clicks
211.3K
2.04% step · was 1.91%
Sessions
158.2K
74.9% step · was 75.2%
Add to cart
11.3K
7.17% step · was 7.33%
Conversions
3.1K
27.0% step · was 25.2%
CTS & CPS
Scorecards
By platform
| Platform | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Google Ads | $48.6K 15.8% | 1.2M 15.5% | 80.2K 22.1% | $39.36 0.2% | $0.61 5.2% | 6.49% 5.7% | 68.7K 20.8% | 85.7% 1.1% | $0.71 4.2% | 6.1K 15.9% |
| Meta | $29.9K 10.2% | 4.5M 14.2% | 60.4K 22.2% | $6.62 3.5% | $0.50 9.9% | 1.34% 7.1% | 43.4K 21.9% | 71.9% 0.2% | $0.69 9.7% | 2.6K 22.1% |
| TikTok | $20.8K 12.6% | 4.2M 12.9% | 51.3K 19.6% | $4.90 0.3% | $0.40 5.8% | 1.21% 5.9% | 30K 20.1% | 58.4% 0.4% | $0.69 6.2% | 1.3K 20.3% |
| Microsoft Ads (Bing) | $9.8K 16.2% | 368.6K 18.7% | 19.4K 25.2% | $26.57 2.1% | $0.51 7.2% | 5.26% 5.4% | 16.1K 24.0% | 83.1% 1.0% | $0.61 6.3% | 1.3K 24.3% |
By campaign
| Campaign | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| GADS_CON_Search_Generic_KSA | $48.6K 15.8% | 1.2M 15.5% | 80.2K 22.1% | $39.36 0.2% | $0.61 5.2% | 6.49% 5.7% | 68.7K 20.8% | 85.7% 1.1% | $0.71 4.2% | 6.1K 15.9% |
| META_CON_Traffic_LPV_KSA | $29.9K 10.2% | 4.5M 14.2% | 60.4K 22.2% | $6.62 3.5% | $0.50 9.9% | 1.34% 7.1% | 43.4K 21.9% | 71.9% 0.2% | $0.69 9.7% | 2.6K 22.1% |
| TT_CON_Traffic_Spark_KSA | $20.8K 12.6% | 4.2M 12.9% | 51.3K 19.6% | $4.90 0.3% | $0.40 5.8% | 1.21% 5.9% | 30K 20.1% | 58.4% 0.4% | $0.69 6.2% | 1.3K 20.3% |
| BING_CON_Search_Generic_KSA | $9.8K 16.2% | 368.6K 18.7% | 19.4K 25.2% | $26.57 2.1% | $0.51 7.2% | 5.26% 5.4% | 16.1K 24.0% | 83.1% 1.0% | $0.61 6.3% | 1.3K 24.3% |