10 Oct 2026 – 8 Nov 2026
vs 11 Oct 2025 – 9 Nov 2025 (year over year)
Channel · Social

Paid social

Meta, TikTok and Snapchat side by side, from reach through to GA4 revenue.

Social · Cost

Platform comparison

By platform
Click a bar to open that view.
Over time

Scorecard

Social platforms
Platform
Meta
$160.2K
13.4%
23.9M
14.2%
$6.69
0.8%
1.06%
4.6%
4.5M
13.2%
185.6K
19.3%
$0.86
4.9%
4.7K
27.4%
3.09x
12.7%
TikTok
$80.2K
12.8%
19.3M
14.6%
$4.15
1.6%
0.87%
6.6%
6.4M
15.8%
93.1K
22.0%
$0.86
7.5%
1.1K
26.7%
1.15x
11.9%
Snapchat
$41.1K
13.6%
11.5M
15.0%
$3.58
1.2%
0.63%
4.6%
3.5M
14.4%
35.8K
20.5%
$1.15
5.7%
373.2
28.2%
0.72x
15.4%