Funnel · Upper
Awareness · upper funnel
Awareness · reach, frequency, CPM, video views. Campaigns are assigned to this stage from their name (AWR). That mapping is a placeholder until the team confirms naming conventions.
Awareness · Cost
By platform
Current vs comparison period
Platform comparison
Over time
Impressions & video
Share of voice
37.9M
Total
- Meta31.2%+13.1%
- TikTok30.6%+15.9%
- Snap22.2%+15.6%
- Google16.0%+14.1%
- Bing0.0%n/a
Cost efficiency
Scorecards
By platform
| Platform | ||||||||
|---|---|---|---|---|---|---|---|---|
| Meta | $39.3K 14.3% | 11.8M 13.1% | $3.33 1.1% | 3.8M 12.9% | 32.4% 0.2% | 52.1K 19.5% | 0.44% 5.7% | $0.75 4.4% |
| TikTok | $28.6K 15.9% | 11.6M 15.9% | $2.47 0.1% | 4.8M 17.0% | 41.3% 0.9% | 65.4K 25.4% | 0.56% 8.1% | $0.44 7.6% |
| Google Ads | $25.7K 14.0% | 6.1M 14.1% | $4.23 0.1% | 2.3M 16.2% | 38.3% 1.8% | 20.1K 20.0% | 0.33% 5.1% | $1.28 5.0% |
| Snapchat | $18.4K 15.7% | 8.4M 15.6% | $2.19 0.1% | 3.1M 14.6% | 36.5% 0.8% | 41.6K 19.1% | 0.49% 3.0% | $0.44 2.9% |
By campaign
| Campaign | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| META_AWR_Reach_Video_KSA | $39.3K 14.3% | 11.8M 13.1% | 26.1M | 8.51 | $3.33 1.1% | 3.8M 12.9% | 32.4% 0.2% | 52.1K 19.5% | 0.44% 5.7% | $0.75 4.4% |
| TT_AWR_Reach_TopView_KSA | $28.6K 15.9% | 11.6M 15.9% | 28.5M | 7.46 | $2.47 0.1% | 4.8M 17.0% | 41.3% 0.9% | 65.4K 25.4% | 0.56% 8.1% | $0.44 7.6% |
| GADS_AWR_YouTube_Bumper_KSA | $25.7K 14.0% | 6.1M 14.1% | 11.6M | 9.95 | $4.23 0.1% | 2.3M 16.2% | 38.3% 1.8% | 20.1K 20.0% | 0.33% 5.1% | $1.28 5.0% |
| SNAP_AWR_Story_Reach_KSA | $18.4K 15.7% | 8.4M 15.6% | 17.1M | 9.21 | $2.19 0.1% | 3.1M 14.6% | 36.5% 0.8% | 41.6K 19.1% | 0.49% 3.0% | $0.44 2.9% |