Platform · search
Google Ads
Platform delivery joined to GA4 sessions (source = google, paid medium).
Google Ads · Cost
Funnel
Impressions
12.8M
Log scale
Clicks
326.2K
2.55% step · was 2.42%
Sessions
275.2K
84.4% step · was 84.7%
Add to cart
33.8K
12.3% step · was 12.6%
Conversions
12.6K
37.1% step · was 33.4%
By funnel stage
Upper funnel
Awareness · reach, frequency, CPM, video views
Upper funnel · Cost
Mid funnel
Consideration · clicks, sessions, CTS, CPS
Mid funnel · Cost
Lower funnel
Conversion · conversions, revenue, ROAS, CVR, AOV
Lower funnel · Conversions (GA4)
Search impression share
SIS · Search impr. share
Campaigns
Google Ads campaigns
| Campaign | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| GADS_CNV_PMax_Shopping_KSA | $61.3K 14.2% | 103.5K 19.8% | $0.59 4.7% | 2.09% 3.3% | 0.00% n/a | 86.6K 19.1% | $0.71 4.2% | 3.3K 26.3% | 5.36x 12.5% |
| GADS_CON_Search_Generic_KSA | $48.6K 15.8% | 80.2K 22.1% | $0.61 5.2% | 6.49% 5.7% | 40.4% 1.4% | 68.7K 20.8% | $0.71 4.2% | 1.9K 25.5% | 3.86x 7.9% |
| GADS_CNV_Search_Brand_KSA | $27.8K 12.8% | 122.4K 22.4% | $0.23 7.8% | 23.5% 7.4% | 85.5% 1.5% | 109.8K 22.0% | $0.25 7.6% | 7.4K 33.6% | 28.39x 17.4% |
| GADS_AWR_YouTube_Bumper_KSA | $25.7K 14.0% | 20.1K 20.0% | $1.28 5.0% | 0.33% 5.1% | 0.00% n/a | 10.1K 21.6% | $2.55 6.3% | 34.4 24.7% | 0.12x 10.0% |