Platform · social
Meta
Platform delivery joined to GA4 sessions (source = facebook, paid medium).
Meta · Cost
Funnel
Impressions
23.9M
Log scale
Clicks
253.8K
1.06% step · was 1.01%
Sessions
185.6K
73.1% step · was 73.3%
Add to cart
17.1K
9.24% step · was 9.27%
Conversions
4.7K
27.6% step · was 25.7%
By funnel stage
Upper funnel
Awareness · reach, frequency, CPM, video views
Upper funnel · Cost
Mid funnel
Consideration · clicks, sessions, CTS, CPS
Mid funnel · Cost
Lower funnel
Conversion · conversions, revenue, ROAS, CVR, AOV
Lower funnel · Conversions (GA4)
Campaigns
Meta campaigns
| Campaign | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| META_CNV_Purchase_ASC_KSA | $69.3K 14.7% | 6.1M 16.8% | 20.1M | $11.34 1.8% | 1.74% 0.9% | 307.1K 15.8% | 85.2K 17.9% | $0.81 2.7% | 2.7K 25.1% | 4.05x 8.8% |
| META_AWR_Reach_Video_KSA | $39.3K 14.3% | 11.8M 13.1% | 26.1M | $3.33 1.1% | 0.44% 5.7% | 3.8M 12.9% | 28.6K 18.3% | $1.37 3.4% | 133.2 26.9% | 0.31x 13.2% |
| META_CON_Traffic_LPV_KSA | $29.9K 10.2% | 4.5M 14.2% | 13.3M | $6.62 3.5% | 1.34% 7.1% | 357.6K 13.8% | 43.4K 21.9% | $0.69 9.7% | 540.2 27.2% | 1.71x 14.2% |
| META_CNV_Retargeting_DPA_KSA | $21.7K 12.0% | 1.5M 13.0% | 2.3M | $14.44 0.9% | 2.32% 6.3% | 45.3K 16.6% | 28.4K 20.4% | $0.76 7.0% | 1.3K 32.5% | 6.96x 19.7% |